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I want to invite us this morning to think about three of these big ideas. For one thing, talking with others about your social faith helps prevent burnout and loneliness. For another, it lets you see clearly where your personal North Star is, and how to use your compass to steer you in the correct direction. And there's a pragmatic element, too: we can develop better partnerships, because, with clarity about our biggest reasons for being, we can better notice who else shares those reasons. Our slogans like "more arts for more people" may actually be off-putting (because they suggest that our ends are "more arts," and it's easy for others to say "Well, more arts is a nice commodity, which we'll attend to after we get the literacy thing solved.") If, however, we can draw from big ideas, if we say that our work is ultimately about exploring what it means to be an American, it's a whole lot harder to ignore us. This is all hard to think about. We mean to think about it, maybe journal about it, when we get time. And we never have time, so we simply don't do it. But if we don't pause to reflect on, to articulate our most private beliefs, then we will always be personally lonely, beleaguered and full of doubts, and our organizations will be rudderless and vulnerable. How do we start this social reflection process? From where do we draw our personal and organizational strength? Do you remember that one Greek myth was about Hercules wrestling Antaeus, the strong man? Hercules threw him to the ground with his best wrestling technique, but noticed that Antaeus always leaped up with his strength redoubled. Hercules realized that Antaeus was drawing strength from the earth (and indeed, it turns out that Gaia, the earth, was Antaeus' mother, and gave her son strength), so Hercules won the match by holding Antaeus in the air and wresting his power away. How do we find that place where we go to draw strength? For me, placing ourselves on a historical continuum does that. There are some ideas that are so big and so true that they remain constant through time, even though the environment, public tastes and habits, economies, politics, organizations and their and strategic plans change or go away. What are these big ideas, these big organizing principles, for you? Who are the people who embodied these ideas, and who are, therefore, your ancestors? Do you recall, in the late '60's, people were reading Alex Hailey's Roots? I think the notion there was that if you could identify your literal ancestors, you could find your voice. If we can identify our spiritual ancestors, get to know them, then they walk with us and guide us; they understand what we are trying to do; they give us courage. They ask hard questions, too, and keep us on track. And thinking of these big idea in terms of the people who embody them really makes this discussion about the right thing to do a little easier. When I think about Percy MacKaye,
for instance, one of the people who talks with me, I'm really meaning,
"One of the things that my life and work are about, is exploring art's
role in a democracy." I can't let Percy down. By framing it this way, I
remind myself that my work is drawn from the past, and shapes the
future. Now, I know that you Change Leaders come from a variety of backgrounds - parks and recreation, theater, business, and each of your types of organizations has its own history complete with founding visionaries, and you probably know about them. But since a number of Change Leaders are local arts center and local arts agency folks, I'll just tell the institution-based story of those organizations known as local arts agencies. In the early 1940's,
Winston-Salem, North Carolina, was home to a number of arts
organizations. And it had an active Junior League. The national League
was concerned with the arts, and Winston-Salem brought Virginia Lee
Comer of the national League to WS to analyze the cultural life of the
community and make recommendations for how it could be improved. She
looked at facilities – and had the breadth of mind to recognize
that churches, union halls, and other non-traditional spaces were good
facilities for the arts. She looked at opportunities for arts
organizations and their audiences in Winston-Salem and considered how
they might be more effective, and she considered things that
Winston-Salem was lacking. (Perhaps this was the nation's first
cultural plan.) The local League set aside $7200 to form an arts
council when the time was right, and in 1948 they did so. It was formed
to serve the existing arts organizations and to help grow the arts in
general. The arts council undertook joint fundraising for the groups. A
common arts calendar. A date clearinghouse. A newsletter. Created
shared arts facilities. Advocacy. Convening around issues. Management
training. And more. Virginia Lee Comer thought big – maybe even
bigger than some arts councils, today think. In 1944 Virginia Lee Comer
wrote a manual, "The Arts and Our Town." In it she said: By 1956, there were 55 community arts councils. By 1967, there were 450 .Then came the National Endowment for the Arts which gave money to states, which in turn spurred the creation of local community arts partners, and the NEA's presence, coupled with the frenzy of the bicentennial in 1976, inspired many, many more. By 1982, there were 1,000. Today, Americans for the Arts estimates that there may be as many as 5,000. So community arts councils and their people trace their ancestry to visionaries in Winston-Salem and to the Junior League. Virginia Lee Comer walks with the local arts agency folk. Still, institutions change with time. The RAND corporation and many others are beginning to notice that the for profit and nonprofit worlds are looking more and more alike. People are saying, "Isn't there a different way to run an arts organization than with the traditional board of directors?" People are saying, "What about church choirs, rock n roll bands, writers clubs – they are arts organizations too!" Grantors are saying, "What's wrong with giving grants to for-profits?" Institutions, and institutional structures, are simply means to ends; they are not the ends themselves. So we mustn't confine our search for ancestors to just the progenitors of our types of organization, or to our arts administration field. I'd like to talk about three big
ideas today and introduce you to some of the stories that place us in
the sweep of history, and to people that, to me, are giants who remind
me of the stories, who walk with me, and who help guide me. The three
ideas are:
Democracy A. First let's look at the story of access by audiences: that all people should be in the audiences for all of the arts. In the early 1800's, Josiah Holbrook of Massachusetts started discussion groups of neighbors to talk about new ideas – maybe they weren't so different from our current book groups. The Lyceum Association formed from this in 1830, and there were 3,000 such groups by 1850. Starting as a grassroots organization, some of the groups started paying professors and other professional people to speak to them. In 1867, the parent group became the Redpath Lyceum and used the railroad to define the circuit of the speakers, creating "underserved areas" that weren't served by the railroad; and the movement was no longer really a grassroots effort. Meanwhile, Dr. John Heyl Vincent was experimenting with ways of teaching the bible at Chautauqua, New York, in 1874. Using materials that he distributed, Chautauqua circles sprang up. Now, Keith Vawter of the Redpath Bureau was a smart man, and he saw that the Lyceum speakers and artists could be sent to Chautauqua camps and facilities; and if a Chautauqua circle didn't have a facility, well, a tent could be supplied. Perhaps this was the birth of block booking. Certainly in the 1940's Columbia Artists Management took this idea and ran with it, creating the Community Concerts circuits. This is an abbreviated story of "Arts for the people." And it adds Josiah Holbrook, Rev. Vincent, and Keith Vawter to Virginia Lee, walking with us. B. Now let's look at who gets to
make art, which takes us further into our investigating of arts and
democracy: arts of and by the people. Since we believe in democracy,
shouldn't Everyman have an opportunity to participate? In North Dakota, Alfred Arvold, who
was on the theater department faculty at what's now called North Dakota
State University, and who was partly paid by the Extension service, had
this to say in 1923: He'd been influenced by his years
in Wisconsin at the University. In the upper midwest, the progressive
populist political movement spawned the likes of Governor Fighting Bob
LaFollette in Wisconsin and one of LaFollette's ideas was that the
University of Wisconsin should and could make the state a better place
- its economy better, its self-government more healthy - by providing
access to the newest ideas to all Wisconsinites and by helping all
Wisconsinites pursue their interests and develop their talents.
Correspondence courses were conceived in Wisconsin, WHA radio began
broadcasting to deliver ideas in philosophy, chemistry, labor relations
and literature to people throughout the state. Narrator (A): The year was 1948. My
phone rang. Wakelin McNeil, 4-H Ranger, was on the line. Percy MacKaye was a playwright who
thought a lot about what the arts could do to further democracy. Do you
recall in high school, when you studied Shakespeare, you learned that
the jester's role was to be the character who told the truth? Well,
MacKaye believed that the theater could play this role in communities.
He said this in 1912:The Civic Theater idea, as a distinctive issue,
implies the conscious awakening of a people to self-government in the
activities of its leisure. To this end, organization of the arts of the
theater, participation by the people in these arts (not mere
spectatorship), a new resulting technique…dedication in service
to the whole community; these are chief among its essentials, and these
imply a new and nobler scope for the art of the theater itself.
Involving, then, a new expression of democracy, the Civic Theater
– in the meaning here used – has never existed in the past,
and has not been established in the present. He believed that a civic theater
would be a kind of laboratory or crucible of democracy, where ideas of
concern to people in the community could be creatively tried out,
examined, discussed. It would be subsidized by local government for
this purpose, and would be free of having to make money, for surely in
a democracy it would be desired by local government that the people
could indeed try out ideas. Alfred Arvold, whom we met earlier, believed in this too. His idea of a community center was a place where science, art, recreation and government would creatively co-exist; he saw things in a holistic way and didn't want to create lines differentiating these activities. Indeed, above his Little Country Theater in the administration building at North Dakota State University he reconstructed the interior of the cabin in which Abraham Lincoln was born. If you go there today (it's on the top floor of the administration building and it has been preserved, complete with its Blue Willow dinnerware but, sadly fire code only allows a handful of people in the room at one time) you will see that it's a meeting room, a dining room, and a Green Room. After the show, he'd invite the whole audience to have a meal together with the actors or the visiting artists, talking about the implications of the show as well as engaging in general neighborly conversation. Surrounded by reminders of Abraham Lincoln, he wanted people to remember that art and conversation are all at their most meaningful within the framework of democracy. Arvold must have known Percy
MacKaye; they were contemporaries and they shared a vision. Perhaps it
was this insight of MacKaye's that inspired the construction of the
Lincoln Log Cabin room: I don't believe that Percy MacKaye
knew Rachel Davis-Dubois, but if he had met her, I suspect they'd have
a lot to say to one another. Rachel was no relation to W.E.B. DuBois,
but she was a close friend and colleague of his. She was a Quaker
schoolteacher in New York City in the 1930's and 40's, and she saw a
great deal of cultural conflict between children of different ethnic
and national backgrounds. In her book, Get Together Americans, she offered
an idea that was new at the time – using the folk arts and
cultural traditions to help people look at how each other sees the
world. She also may have been the first person to use the term
"cultural democracy." In 1943 Rachel Davis-Dubois said: Now look at all the great people who are walking with us! And I haven't even introduced you to W. E. B. DuBois himself, nor to Hallie Flanagan of the Federal Theater, nor to scores of other people whose lives were all about the role that the arts play and one of these days could play, in helping democracy in America fully realize its potential. Can you imagine talking with them?
I have even invented personalities for them, and to be honest, in
sleepless nights, when I feel as though the sane thing to do would be
to give up, Alfred blusters in with his top hat and opera cloak and
paces the room and bullies me into remembering what I am here for. And
Rachel, in her schoolmarmish way , sits on the bed and reminds me that
cultural democracy might still be "scarcely dreamed of," but perhaps my
generation may make it happen, and what am I doing to help make that
possible? And Percy rushes in, in a big hurry to get to his next
meeting, and reminds me that "True democracy is vitally concerned with
beauty, and true art is vitally concerned with citizenship," Democracy. That's a big idea. Your Place And Its People Walk through a small town or a
city neighborhood with a local arts person. You will hear about local
history, architecture, myths, traditions, the migration of peoples, the
beauty of the landscape, the places that mean something, or in other
times have meant something, to the people who live there. You'll hear
about good mayors and bad, you'll learn that "there used to be a sheep
ranch where this shopping center is now," you'll learn about what
matters to people. Local arts people will let you know in every way
they can that their place, like no other place, is naturally and
culturally sacred. It is the most amazing place, with the most
extraordinary peoples, in the entire world. Wallace Stegner said something
like, "no place is a place until it has had a poet," and it is our work
that creates this poetry of place. Frederick Koch was a North
Carolinian who believed that if America is to realize her potential as
a great cultural force in the world, America's arts must be about real
Americans, drawn from personal experience, and that of our places.
Where President Frank came to this idea from the perspective of a
visionary educator, Koch came at it as a playwright. In about 1920
Frederick Koch said: The Village Improvement movement of the 1830's in New England set about banning billboards so that people could better contemplate the beauty of a place. In the middle of the 19th century, Frederick Law Olmstead, the famous landscape architect, indicated that the finest, most beautiful land should be set aside as public space; and the City Beautiful movement, for the following half-century, captured the same idea, that public buildings should be the most beautiful of buildings. Public art commissions are not a new idea; they began in Boston in the 1890's, placing fine sculptural pieces to remind the public that this place, our place, is important, that say "This is where you are. Something happened here. Someone lived here. Think about this place and what it means." Place. Is it natural? Is it
cultural? Does it matter? Can't it be both? Alfred Arvold was so
passionate about Fargo, North Dakota, and so passionate about beauty in
place-making, that he had his drama students plant lilacs each spring.
He envisioned that the highway from Fargo to Grand Forks would be lined
with lilacs on both sides, all 80 miles. Why should natural beauty be
here, and manmade beauty be there? Why should they not blur,
interpreting a place and its meaning? Our home. The home of people who
have been here before us. That's a big idea. Here is another thing I think we stand for: the building of a good community. And what do I mean by "good community?" I mean the creation of systems that affect many people: good schools, a strong economy, decent social conditions, conversation across cultures. For centuries the arts have done
this as they draw attention to inequity, to social foolishness, to
issues that affect people's lives. From this century we know, perhaps,
the names of Luis Valdez and the Teatro Campesino, Augusto Boal and the
Theater of the Oppressed; we've sung songs from Les Miserables, and
more, and more, and more. I can't begin to list and name of the
thousands of artists who have challenged society to address its
systemic issues. One person who stands out for me is W.E. B. DuBois; at
the turn of the last century, he had a lot to say about racism, about
the importance of cultural grounding and the importance of cultural
exchange. In about 1900, he Dubois said: He wrote this about 1900, when a big social reform movement was rolling in our major urban areas. In Boston, for instance, in the early 20th century, a big introspective process was underway. Many committees studied conditions of public health, religion, business, labor, immigration, parks, education, prisons,and more. Our friend Percy MacKaye then interacted with the committees and took their findings, synthesizing them into a huge pageant performed in 1910 – not the too-often-spectacular and rather trivial show that this word often conveys today – no, a show in which the city itself would be the protagonist. Indeed, the choreographers, musicians and playwrights who worked with him believed that they were on the cutting edge of contemporary art, for they were creating a whole new art form, synthesizing community process and place with the techniques of the arts. The performers came from many walks of life, and this was part of MacKaye's big idea – that diverse people should come to know one another in the process of working side by side in the show. Literally hundreds of people from the city – tenement dwellers and high rollers, people whose native language was English and those whose it wasn't, workers and management, participated. "Sons of Veterans ...stood side by side with workers from the Central Labor Union.... The elite students from the Latin Girls School...danced with Russian immigrants from the Elizabeth Peabody Home.... Indeed middle class young people ...performed as Dust Clouds and Disease Germs alongside immigrants from Hale House who depicted Flames..." [Prevots, Naima, American Pageantry: A Movement for Art and Democracy, Ann Arbor, UMI Research Press, 1990, p. 30] In St. Louis, a similar pageant was coupled with a national Conference of Cities; the largest city in each state was invited to send an envoy who represented "the best things in the progress and development of [that] city." Moreover, "the representative should also be able to take part in the drama himself, to appear to advantage on horseback." [Prevots, p. 20-21] Frederick Law Olmstead and Jane Addams participated (and I can't help but think about Jane, "appearing to advantage on horseback"!). The conference afterward, whose theme was the democratization of art in city life, addressed such topics as "Folk Dancing in America" to "People's Orchestra" to "Municipal Recreation: A School of Democracy" to "Humanizing City Government." What was happening in rural areas? 1914, Congress' Smith-Lever Act created the Extension Service to address quality of life and economic issues in rural communities. The arts were at the table. In a history of the arts in the Extension Service, we see chapter titles like "Informal Drama in Community Planning in Ohio and New York," "Corn, Hogs and Opera in Iowa," "An Experiment in Regional Planning at Oglebay Park, Wheeling, West Virginia." [Patten, The Arts Workshop of Rural America] It seems that extension agents might have been circuit-riding arts developers. Certainly, they embraced the arts as a vehicle to improve community life – both as an ends and as a means. Baker Brownell was a former newspaper reporter, ultimately a professor of philosophy at Northwestern University. He was interested in community development, and may have been the first to use that term. He was invited to Montana to work with several small towns which were struggling with their economic future after the copper bust following World War II. He developed a "community self-study process," in which committees on education, religion, economy, and more, were formed. Each committee studied the history of that topic area in the town. Brownell then brought a Montana playwright to work with the committees if they wished, synthesizing their findings into a performance about the future of the town – sort of a rural version of what they had done in Boston 35 years before. In Darby, for instance (whose timber-based economy included clear-cutting by the company that in effect controlled the town) the people began to question the wisdom of clear-cutting as they proceeded in their self-study process, and their play, "Darby Looks At Itself," was a sort of medieval morality play in which the devil represented "outmoded thinking." Complete with claps of thunder and a chorus of people chanting "Beat the land, cut the trees, beat it...." the play included most of the people of Darby, it seemed. It ended with the devil laughing as an old man said, "This here's the last big tree on the last big job. Logging around here is about finished, and so am I who logged it." "Grand, that's just grand' laughed the devil.... "I've worked these woods for fifty years...but guess I'll have to...get out. sure hate it, but guess I'll have to," the old-timer replied. "Wonderful! Wonderful!" Still the devil wasn't satisfied. Now he wanted his destructive methods extended to the national forest. But that was going too far. Denny Gray, playing the role of the old-timer was leading the opposition. "Our logging jobs are shot," shouted the old lumberjack, "because 50 years ago, 25 years ago, 10 years ago, we listened to men like this devil here instead of men of vision who saw then a simple truth that is so pathetically clear now – that you can't cut all the timber from our Bitter Root forests and still have forests." A wave of restlessness went through
the mob of woodsmen. They moved forward against the devil and hurled
him from the stage. [Poston, Richard, Small
Town Renaissance, first published in 1950; republished Westport,
Greenwood Press, 1971, p. 55-56] In a similar vein, Robert Gard
told this story about his own experience using theater in
community-building:
Conclusion You are carrying the torch they've
given you; carry it high and well, for you must pass it to others. The
work of those who come after you will look as different from your work,
as your work looks different from Alfred Arvold's. But these big ideas
– democracy, place and its peoples, community building –
are timeless. And we have to look them in the eye and answer them. How you answer them will be translated into your work. I want to close with words from Robert Gard. At the close of The Arts in the Small Community, he wrote this prose-poem and it beautifully expresses what I've been struggling to talk about. After I read it, Liz, Clive, Amy, Paul and I will sing it to you, and then we invite the Change Leaders Singing Society – all of you – to rise and sing it with us: If you try, what may you expect? [Gard, Robert E., Michael Warlum, Ralph Kohlhoff, et al, The Arts in the Small Community: A National Plan, Madison,University of Wisconsin Extension Division Printing, 1969, p, 98. This book has been updated by Maryo Gard Ewell and Michael Warlum and printed by Americans for the Arts in 2006] If you try, you can indeed alter
the face and the heart of America.
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